As you may already know, Narendra Rocherolle hosts what is known as the Serendipity Series. It is a speaker-driven event, described as ‘A celebration of tiny interactions and experiences that transform everyday lives.’
On March 5, I sent the following email to one of the participants scheduled to appear in the coming weeks. On March 6, Mike Sitrin made a surprise visit to the Smile by Webshots Sucks Facebook page. Coincidence? I think not. I suspect Narendra received not-so-positive feedback from the recipient regarding his handling of the Webshots to Smile transition. And because this recipient is a well-known, well-respected member of the community, Narendra sat up and took notice. If my suspicions are correct, this exposes Narandra Rocherolle’s Achilles heel. He cares what others think of him – if they are famous and powerful. His Webshot customers? Not so much. Names and dates have been removed for privacy purposes.
Dear Mr …,
I understand you will be appearing at the Message Bus Serendipity Series on …. The series is billed as ‘A celebration of tiny interactions and experiences that transform everyday lives.’My everyday life, along with thousands of Webshots members, was transformed when Message Bus founder Narendra Rocherolle proceeded to demolish and destroy the Webshots global community after he purchased the company back from American Greetings. In October, users were told Webshots was being replaced with Smile – which we now know was a quickly thrown together piece of garbage with limited functionality. The transition resulted in millions of destroyed photos, broken links to established websites, and the destruction of albums and communities members took years to create. Users of Webshots, many of them elderly, were literally devastated by these actions. When thousands of members expressed their shock and disbelief on the Webshots.com blog and Facebook page the website was removed and the facebook page was deactivated. The complete and utter disregard shown to the members of Webshots was breathtaking; I have never experienced anything like it before – and it still boggles my mind. The very people who paid membership dues year after year were discarded like yesterday’s trash. Why am I telling you this? To show you another side of Narendra Rocherolle. The side that writes about empathy in articles like ‘The Empathetic Web’, but shows anything but when faced with the destruction he wrought. The side that let greed trump humanity. But I’ll let the people speak for themselves. Multiply these comments by a few thousand; that will give you a feel for the scope of his damage: “You have created war with me, my family and many other users of your service.” “I had to lay down in a darkened room for a few hours, at the sheer shock of what’s happened on Webshots.” “This is totally devastating after years of uploads to a place I thought I could trust to keep my photos and albums intact.” “Shame on you..you have no idea what you have done to people.” “I’m done this is reprehensible” “This is devastating for anyone who stored their photos on webshots to share them with the world. All this will be gone.” “If this weren’t such a painful and devastating moment for Webshots, I would really laugh out loud. You’ve been misleading in every way.” “We trusted you. You betrayed us” Thank you for taking the time to read my email. I don’t expect anything but the satisfaction that comes from knowing I’ve provided you with a different perspective on Narendra Rocherolle – as seen through the eyes of customers who experienced nothing from him but arrogance and contempt.