On October 2, 2012 the purchase of Webshots from American Greetings was announced on the Webshots.com blog by original founders Narendra Rocherolle and Nick Wilder. The decade old Webshots photo-sharing service and thriving global community was replaced by an Instagram-clone called Smile. The business decisions leading up to, during and after the transition from Webshots to Smile were underhanded, secretive and possibly illegal.
The purpose of this website is to:
- Inform potential Smile consumers of the emotional damage caused to the members of Webshots
- Provide a means for customers to pursue action against Threefold Photos and American Greetings
- Update consumers about the companies response to ongoing customer concerns